Overview
Overview: GRUBBRR, leader in self-ordering technology, partnered with Samsung to announce an All-In-One Kiosk solution aimed to help fast casual restaurants to easily implement self-ordering solutions. The Samsung Kiosk and GRUBBRR self-ordering eco-system was to be featured at the National Restaurant Association Show.
CHALLENGE
Franchise owners faced labor shortages, making automation a critical solution. However, with in-person trade show attendance at an all-time low post-COVID, we needed to create an experience that would captivate the limited audience and leave a lasting impression.
STRATEGY
To make the technology feel tangible, we designed an immersive, co-branded experience. We recreated three distinct fast-casual restaurant environments to demonstrate GRUBBRR's self-ordering ecosystem the Samsung Kiosk’s seamless integration into real-world workflows.
EXECUTION
We developed three unique restaurant concepts—Fat Slice (pizza), Bold Burger (fast food), Sol Bowl (healthy bowls), and repurposed a previous mock brand, Pico Burrito (Tex-Mex)—each with a fully branded mock restaurant setup. Attendees could see firsthand how Samsung’s Kiosk and GRUBBRR’s software enhanced efficiency.
Assets included:
Assets included:
Custom brand identities for each concept
UI/UX design for software demonstrationsTrade show booth design
Digital menus and animated signage showcasing dynamic pricing
Digital menus and animated signage showcasing dynamic pricing
BOOTH DESIGN
DIGITAL MENU BOARDS
MOTION GRAPHICS
RESULTS
Immersive Brand Experience – Attendees felt as if they had stepped into real fast-casual restaurants, drawing them in and encouraging deeper engagement.
Record Lead Generation – Despite low attendance, GRUBBRR captured over 900 qualified leads, making it the most successful show for the company in terms of lead generation.
New Industry Partnerships – The activation increased GRUBBRR’s visibility, leading to a strategic partnership with NCR, one of the largest enterprise-level POS providers, granting GRUBBRR access to NCR’s extensive client network.
Record Lead Generation – Despite low attendance, GRUBBRR captured over 900 qualified leads, making it the most successful show for the company in terms of lead generation.
New Industry Partnerships – The activation increased GRUBBRR’s visibility, leading to a strategic partnership with NCR, one of the largest enterprise-level POS providers, granting GRUBBRR access to NCR’s extensive client network.
OVER 900+
LEADS GENERATED
LEADS GENERATED