Overview
Vimergy is a high-end supplement brand known for its potent and effective formulations. While the company built a dedicated following of true believers, it struggled to expand its reach. To evolve into a lifestyle brand and support customers on their wellness journey, Vimergy embarked on a rebranding process.
Challenge
Amid this transition, Vimergy launched its largest sale yet to promote its powerful liquid supplements. The campaign needed to align with the evolving brand identity while staying true to its loyal customer base.
Strategy
Rather than focusing solely on product benefits, we highlighted the emotional impact of Vimergy. The core audience—many of whom are chronically ill—relied on Vimergy’s products to accomplish everyday tasks that others take for granted. We positioned Vimergy as a catalyst for small but meaningful victories, celebrating moments that made customers feel unstoppable.
Execution
We crafted an integrated digital marketing campaign spanning paid media, social, and affiliate marketing:
Paid Ads: Leveraged lifestyle creative to spotlight “unstoppable” moments.
Social Media: Engaged real Vimergy customers, inviting them to share personal stories about what makes them feel unstoppable. These were featured on Vimergy’s Instagram, reinforcing authenticity and community.
Awareness
CONVERSION
SOCIAL
Results
Elevated Brand Perception – Successfully shifted Vimergy’s identity toward a high-end lifestyle brand.
Revenue Growth – Nearly doubled sales during the promotional period.
Stronger Brand Connection – Positioned Vimergy as a wellness partner, inspiring customers to share their journeys and strengthening engagement.
Revenue Growth – Nearly doubled sales during the promotional period.
Stronger Brand Connection – Positioned Vimergy as a wellness partner, inspiring customers to share their journeys and strengthening engagement.