OVERVIEW
A significant portion of Vimergy’s revenue comes from Amazon. To optimize product listings and increase sales, particularly from new customers, the team sought ways to enhance conversions.
CHALLENGE
An audit of Vimergy’s Amazon listings identified an opportunity: product explainer videos had the potential to boost conversions. However, with a catalog of over 40 SKUs across 10+ international markets, we needed a scalable, adaptable video framework.
STRATEGY
We developed a repeatable storytelling approach. Rather than focusing solely on product ingredients, we simplified complex health benefits, educating consumers on why they needed the product while reinforcing Vimergy’s scientific credibility.
EXECUTION
Developed a storyboard for a standardized video template using Adobe After Effects.
Applied a common framework across products, making complex benefits easy to understand.
Adapted videos quickly across different products and languages.
REBRANDED PRODUCT VIDEO
PRE-REBRAND PRODUCT VIDEOS
RESULTS
29% Increase in New-to-Brand Orders – The new videos directly drove higher conversion rates.
Consistent Brand Storytelling – Strengthened Vimergy’s new brand identity across its Amazon marketplace.
Data-Driven Insights – Identified that educating consumers on product benefits (beyond ingredients) was key to conversions. This framework was later applied across broader marketing efforts.
Consistent Brand Storytelling – Strengthened Vimergy’s new brand identity across its Amazon marketplace.
Data-Driven Insights – Identified that educating consumers on product benefits (beyond ingredients) was key to conversions. This framework was later applied across broader marketing efforts.
INCREASED NEW-TO-BRAND
ORDERS BY 29%
ORDERS BY 29%